It’s important for businesses to adapt. This is even more important given Chris Whitty’s comments that some disruptive measures will need to be in place until the end of the year. But how do you go about this? Acknowledge you know nothing right now Whilst consumer...
One of the real joys about working for Edit is that a huge part of our proposition is creating marketing that matters for our clients, customers, colleagues, and communities. I had the original idea about creating Edit’s CrEDIT fund during a sunny weekend of...
Don’t confuse motion for action If you had to focus on the three things that would currently drive the most impact (in your discipline), what would they be? Matt Cann Speed is vital. Advice changes rapidly, so get communication out to customers as quickly as possible....
Redefine efficiency Cleansing your data should be a priority. Time invested in your data quality during this period will see exponentially improved effciencies when business picks up again. Ben Briggs - Media Director Just because you’ve always done things the same...
