AI isn’t going to take your job (unless you really want it to) That was the key takeaway from the DMA’s Customer Engagement Future Trends 2024 event in Bristol this May. Julie Atherton, Founder of Small Wonder, introduced Scott Logie, CCO and Chair of...
In today’s dynamic business landscape, customer relationship marketing (CRM) stands as a cornerstone for fostering lasting connections with consumers. However, as consumer expectations continue to evolve, so too must the strategies employed to engage and retain them....
Customer centricity and personalisation are heavily discussed these days, more so than ever before.
But most organisations work round internal structures rather than customer needs, so how can we change that?
Students face many challenges with higher education, and they don’t end once their place on their desired course has been confirmed. The journey a student takes during their first few weeks of a course is one of the most important they will take in their lifetime, as...
