And you may be surprised but I do mean Microsoft. Yes, you Marketing Automation Platform (MAP) evangelists may gasp in shock. And I will be honest, anyone who saw the what-was-previously-known-as Microsoft Dynamics Marketing – Outbound Marketing, can be...
If you are an existing Microsoft Dynamics 365 Customer Insights - Journeys customer (formerly known as Dynamics 365 Marketing), you will likely have heard that you need to transition from the Outbound Marketing side of the platform to the Real-time Marketing side of...
Hello! My name is Malwina Jurkowska and I’m a Data Scientist at Edit. My job is putting data to use; helping a business understand how its performing, spotting useful patterns in data and trying to predict what the future...
This is Eddie Golby, he’s a Principal Solution Consultant at Edit. Eddie tells us what he likes about his job, what frustrates him and what gives him the fear! So let's just start off with the basics. What you do at Edit? I am a Principal Solution...
Customer centricity and personalisation are heavily discussed these days, more so than ever before. But most organisations work round internal structures rather than customer needs, so how can we change that? When it comes to customer centricity, it can be split...
In 2023, every action is captured, every customer is monitored, and every decision made is measured. But with so much data out there, how can you filter out the noise and focus on what’s really important to your business?
Marketers today are under more pressure than ever to do more with less – and not only that, but they are under increasing pressure to prove the value of their actions.
The days of faith-based decision making are over, and instead marketing managers now need solid statistics to get buy-in from senior teams and unlock marketing budgets.
Meet Josh Hull, one of Edit's Strategic Consultant Directors In our occasional series we talk to Josh, who tells us what he does at Edit, his views on work and his - and this is correct - 1,500 pairs of trainers... Tell us what you do, Josh! I'm one of the...
How well do you really know your customers?
Customers want to get more from companies than ever before, so it’s never been more important to understand your customers’ needs. But if you’re going to truly get to know your customers, nurture your relationships with them, and ultimately improve your business performance, it all comes down to one thing: data.
Having finished my A-levels, I was keen to explore my career options ahead of attending university. During my studies, I developed an interest in statistics and data analysis which inspired my curiosity for data science. I first discovered Edit whilst researching...