AI isn’t going to take your job (unless you really want it to) That was the key takeaway from the DMA’s Customer Engagement Future Trends 2024 event in Bristol this May. Julie Atherton, Founder of Small Wonder, introduced Scott Logie, CCO and Chair of the...
In today’s dynamic business landscape, customer relationship marketing (CRM) stands as a cornerstone for fostering lasting connections with consumers. However, as consumer expectations continue to evolve, so too must the strategies employed to engage and retain them....
Customer centricity and personalisation are heavily discussed these days, more so than ever before.
But most organisations work round internal structures rather than customer needs, so how can we change that?
Students face many challenges with higher education, and they don’t end once their place on their desired course has been confirmed. The journey a student takes during their first few weeks of a course is one of the most important they will take in their lifetime, as...
Did you know that 28th January is Data Privacy Day? Yep, there’s a day for everything these days. Some of our favourites include Global Belly Laugh Day on 24th Jan and National Cat Day on 29th October (we’ve got a lot of cat owners here) but as a business, the one...
Whether you’re just starting out in marketing or revenue operations, or you’re a seasoned veteran, there’s a lot to think about. The plethora of technology and systems within a business can be quite a minefield to get your head around –and it doesn’t help that many...
Organisations that understand the power of data get ahead. It’s as simple as that.
Over the last decade, data has emerged as the cornerstone of decision-making, growth, and innovation, with international corporations increasingly recognising the role of data in gaining that all-important competitive edge.
So, as a Microsoft Dynamics Customer Insights Journeys customer (formerly known as Dynamics Marketing), you’ll know that you need to transition from the legacy Outbound Marketing side of the platform to the newer ‘Real-time Marketing.’ And you’ll have done your...
And you may be surprised but I do mean Microsoft. Yes, you Marketing Automation Platform (MAP) evangelists may gasp in shock. And I will be honest, anyone who saw the what-was-previously-known-as Microsoft Dynamics Marketing – Outbound Marketing, can be...
Transitioning from outbound marketing to real-time marketing If you're an existing Microsoft Dynamics 365 Customer Insights – Journeys customer (formerly known as Dynamics 365 Marketing), you'll likely have heard that you need to transition from the outbound...