Rob McGowan - Chief Strategy Officer Introduction The threats to human health emanating from COVID-19 will, hopefully, recede in a few months. In that time, however, it will force us to consider how we work, how we communicate and how we collectively re-assemble. Are...
I sit here reading that headline again and again as the second week of lockdown starts. Last week I would have looked at articles such as campaign live and thought, oh another scaremonger going down the doom and gloom route. Since the UK was placed on lockdown, you...
The COVID-19 pandemic is daunting and filled with uncertainty. Many of the conversations we’re having focus on businesses struggling with their marketing effectiveness due to huge economic uncertainty. But, ironically, it’s a great time to advertise. Media space is...
Edit is obsessed with creating Marketing That Matters. But in the light of the recent seismic economic and social upheaval created by the Coronavirus pandemic, it's vital to step back and ask What Matters Now? - what can businesses do to focus their efforts and best...
