The Edit Blog

SearchLeeds 2018 – all the slides and what we learned

ARTICLE BY Stephen Kenwright
    READ TIME: 4 mins
    19th June 2018

    What is SearchLeeds?

    SearchLeeds is the biggest digital marketing conference in the north of England. This year more than 1,500 people joined us at Leeds first direct arena on the 14th June to watch 36 speakers deliver talks about paid and organic search, content marketing, data and digital.

    What we learned this year

    We’re hugely grateful to everyone who gave up their time to speak at SearchLeeds. We received nearly 4x as many speaking pitches as we had slots to fill (and we approached some of our eventual speakers ourselves).

    5 speakers delivered their first talks at SearchLeeds this year – including Mayflex’s Luke Carthy who stepped up 3 days before the event – and we want to make sure we get similar numbers of new speakers next year. A third of our speakers had delivered less than 5 talks – we put two of them on the main arena stage and they got some of the best feedback. So we know to programme the tracks on the strength of the talks rather than the experience of the speakers.

    This year was the first we had specific themes for each stage: the Search Laboratory Stage returned yet again but exclusively as a paid media and data themed track; this year we also had the SISTRIX Technical SEO Stage. Last year the least attended talks were the PPC focused talks on the main arena stage; this year the PPC talks on the Search Laboratory stage were totally full, with people sitting on the floor (sorry!)

    We did plan for an increased attendance (50% bigger third stage, 300% bigger second stage) but they were still both full. We’re looking at potentially taking even bigger spaces in the arena for next year.

    It’s pretty clear to us now that the best pitches translate into being the best attended talks and the more detail speakers can give us, the more people end up in their sessions. We’re looking at additional labelling of talks next year so attendees know how advanced a session is and what they can expect to get out of it.

    We recorded the talks on the main arena stage – we’re looking into the possibility of live streaming all the talks next year because even though we got attendees from 8 countries we know not everyone can make it.

    The slides

    Stage One – main arena

    St. Ives Chief Digital Officer J Schwan

    The Future Doesn’t Exist in Silos

    Purna Virji – Bing

    Intelligent Search and Intelligent Assistants: Exploring the AI-era of Search

    Rob McGowan – Edit

    Useless Projects: Where AI Meets Human Creativity

    Kirsty Hulse – Manyminds

    Content Marketing Tips That Won’t Break the Bank (Or Your Spirit)

    Hannah Smith – Verve Search

    What Happens When a Werewolf Bites a Goldfish?

    Jon Myers – DeepCrawl

    The Mobile-First Index: What, Why and Most Importantly When

    Kristal Ireland – Virgin Trains East Coast

    Will Robots Destroy Us All? Putting the Ethical Debate Back into the Narrative Around the Future of AI

    Jasper Bell – AmazeRealise

    Retailers – Stop Thinking Store, Start Thinking Story

    Lexi Mills – Shift6

    Advanced Integrated Influence Strategies and Tactics

    Kelvin Newman – Rough Agenda / BrightonSEO

    Three Practical (and Inventive) Ways of Pinching Keyword Insight from Your Competitors

    Branded3 Strategy Director Stephen Kenwright

    Customer-Centric Search: Serving People Better for Competitive Advantage

    SISTRIX Technical SEO Stage

    Bastian Grimm – Peak Ace

    Super Speed Around the Globe

    Gerry White – Just Eat

    Past, Present and the Future of Mobile

    Steve Chambers – Stickyeyes

    How Not to F*ck Up a Migration

    Fili Wiese, Search Brothers

    Structured data explained

    Kristine Schachinger, Sites Without Walls

    Entities, Search, and Rank Brain: How it works and why it matters

    Dawn Anderson – Move It Marketing

    Power from What Lies Beneath: The Iceberg Approach to SEO

    Dave Freeman – Treatwell

    Creating Knockout On-site Content by Simply Understanding Your Customers

    Luke Carthy – Mayflex

    How to Optimise the S*** out of Your On-site Search

    Rachel Costello – DeepCrawl

    Stop Confusing Search Engines with Conflicting Signals

    Julia Logan – Irish Wonder

    How to Audit Your Site for Security

    Oliver Brett – Screaming Frog

    Why SEO Wizards Need User Testing Hobbits

    Craig Campbell

    How to Fix the Most Common SEO Issues Using SEMrush

    Search Laboratory Stage

    Jill Quick – The Coloring In Department

    Track Your Campaigns Like a Bloodhound: Making Your Marketing Work Harder

    Branded3 Senior Insights & Analytics Queen Emma Barnes

    Analytics Tracking: Or How I Learned to Stop Worrying and Love Google Tag Manager

    Andraz Stalec – Red Orbit

    5 False Assumptions About Your Traffic

    Hannah McKie – Missguided

    PLAs: Small Company or Large, Everyone Has to Start Somewhere

    Chris Rowett – Journey Further

    Supercharing Google Shopping

    Angus Hamilton – Search Laboratory

    Enterprise Attribution

    Holly Ellwood – Receptional

    What’s New in PPC

    Matt Holmes – Distrelec

    The International Paid Search Playbook

    Anu Adegbola – MindSwan

    AdWords Script Automation & Pitfalls

    John Rowley – Ferrero

    Creating a Data-Driven Customer Journey with Personas and Smarter Investment

    Elizabeth Clark – Dream Agility

    The Future of Shopping

    Branded3 & Edit Media Directors Jon Greenhalgh & Sam Wright

    How to Deliver Growth in the Most Efficient Way Possible

    Please email us any feedback about the event, positive or otherwise – we’re looking for suggestions to make next year even better.
    Do you want to speak next year? Let us know. The more detail you can give us around your talk, the more likely people are to like it and the more likely we are to put you on stage!