Our second edition of SearchLeeds happened on the 15th June 2017. We more than tripled in size, with more than 1,300 marketers walking through the doors of our new home at the first direct arena. We added a third stage and welcomed many more of our SEO and PPC agency friends across Leeds, with the likes of Stickyeyes, Epiphany and Journey Further joining our long-term collaborators Search Laboratory.
We’re incredibly grateful for all the people – the 40 speakers, all the sponsors, the first direct arena staff (who did a great job handling security and were genuinely helpful) and, last but not least, the 40+ Branded3 team members (and especially our awesome marketing team) – who gave up their time to make SearchLeeds what it was this year: the biggest digital conference in the north of England.
Session 1 – main stage
Branded3 communications director Laura Crimmons – “Let’s get emotional”
Find it on SlideShare here.
Paul Madden – Kerboo
Links as a metric in 2017, are they still relevant and how do we ensure value?
Paddy Moogan – Aira
From SMEs to billion dollar companies – how link building can work for everyone
Session 1 – Search Laboratory stage
Rob McGowan – Response One
Are you seeing the whole elephant? Why you need multiple perspectives on your customers to get the full picture
Anna Lewis – Polka Dot Data
Nailing ecommerce analysis with Google Analytics
Adam Lee and Liam Mordew – Amaze
Exploring data relationships – where quantification ends and contextualisation begins
Session 1 – stage 3
Jon Myers – DeepCrawl
Prepare your website for mobile-first indexing
Rebecca Weeks and Romain Bonnet – MGOMD
Adapting your search strategy for a voice search world
Mathew Court – AutoTrader
Mobile first optimisation for non-responsive websites
Session 2 – main stage
James Carson – The Telegraph
Audience development: how SEO and social work together at a large publisher
Danny Blackburn – Stickyeyes
A content blueprint to drive serious SEO success
Stephen Power – Google
We don’t go online. We live online.
Session 2 – Search Laboratory stage
Pete Whitmarsh – Search Laboratory
PPC: Increasing your odds of winning – how to get an extra 10% from advanced bidding techniques
Christian Scharmüller – Smarter Ecommerce GMbH
Grow your business with Google Shopping
Branded3 paid media director Jon Greenhalgh
The growing impact of artificial intelligence on paid media
Session 2 – stage 3
Vikas Arora – Bing
The psychology of search
Ellie England – Bing
The future of search
Arianne Donoghue – icelolly.com
To rent or mortgage – PPC vs SEO and why you can’t ignore either
Session 3 – main stage
Steve Baker and Neil Astin – Epiphany
Desire, Data and Developers: 3 key facets of improving paid search performance
Sam Noble – Koozai
Futuristic paid media strategies
Matt Kwiecinski and Chris Rowett – Journey Further
5 questions every client should ask their media agency
Session 3 – Search Laboratory stage
Christina Ohanian – River Island
Agile in the real world – it really is all about embedding from the trenches!
Dawn Anderson – Move It Marketing
Too much choice for too little space and crawl budget – SEO and choice theory
Barry Adams – Polemic Digital
Turning SEO audit recommendations into business gains (SEO audit case studies)
Session 3 – Stage 3
Toby Brown – Response One
Is content really still king? And how do you make a king work for you?
Alex Tachalova – Digital Olympus
Why no one cares about my content (including Google)
Chelsea Blacker – BlueGlass
How to get amazing content marketing results (and measure it)
Session 4 – main stage
Will Critchlow – Distilled
Lessons from SEO split-testing
Aleyda Solis – Orainti
Winning conversion-driven ecommerce SEO
Branded3 Strategy Director Stephen Kenwright
How to be Amazon (and beat Google at search)
Session 4 – Search Laboratory stage
Ned Poulter – Pole Star Digital
Facebook ads: the shifting landscape from keywords to audiences
Lydia Hinchliff – Mediacom
Fueling content in the dark
Malcolm Slade – Epiphany
Brand: the only future ranking factor?
Session 4 – stage 3
Martin McGarry – Bookies Reviews
So how good (or bad) was that pitch? 10 real examples of practices that either won or lost you that contract
Olga Adrienko – SEMrush
SEMrush ranking factors study
You can read through the full SEMrush ranking factors study here.
If you can’t wait until next year to hear from the speakers and exhibitors from SearchLeeds 2017 you can easily follow them all on Twitter here.
See you in 2018!