copywriting Archives

5 bad writing habits marketers need to drop in 2019

7 Jan 2019

New year, new you. That’s the marketing message of every food, fitness, and fashion retailer from December 27th onwards (once they’ve finished convincing you to spend the last month drinking, eating, and wearing sequins to excess). Your timeline is now overflowing...

Product copy: The unsung hero of the e-commerce world

3 Apr 2018

It’s an all-too familiar scenario: the mad rush to upload hundreds of new products to your e-commerce site. Once they’re all finally live, even more urgent tasks take over, and adding great product copy isn’t one of them. Almost all good brands know that a product...

Ask a copywriter #1: What is copywriting?

7 Mar 2018

I sent an email around the Branded3 office offering to answer questions anyone has about copywriting. I thought I’d maybe get one response asking how to use a comma (a valid question), but instead, I was sent a wide selection of insightful, interesting, and complex...

5 easy ways to instantly become a better writer

14 Nov 2017

I’m no Brontë sister. My blog posts do not make grown men burst into tears, or women swoon. It’s taken me a solid 10 minutes just to come up with this introduction and I’m still not happy with it. I am, however, experienced at writing and editing digital marketing...