It’s a truth, universally acknowledged, that in today’s world, data is EVERYWHERE. It’s true: in 2023, every action is captured, every customer is monitored, and every decision made is measured. But with so much data out there, how can you filter out the noise and...
Marketers today are under more pressure than ever to do more with less – and not only that, but they are under increasing pressure to prove the value of their actions. The days of faith-based decision making are over, and instead marketing managers now need...
How well do you really know your customers? Customers want to get more from companies than ever before, so it’s never been more important to understand your customers’ needs. But if you’re going to truly get to know your customers, nurture your relationships...
It’s a fact: companies that embrace data-driven approaches perform much better than those who don’t. A recent IDC whitepaper found that companies that utilise the power of their data reported a threefold increase in revenue growth and almost doubled the probability of...
We’ve said it before, and we’ll say it again: if you’re going to get the most out of your CRM and deliver outstanding campaigns, it all begins with data. Data-driven marketing has a wealth of benefits. For starters, it allows you to get to grips with what your...
