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5 data driven CRM strategies

5 data driven CRM strategies

28 Apr 2023

We’ve said it before, and we’ll say it again until we’re blue in the face: your CRM strategy is only as good as your data. But, despite this, only about 4% of businesses make effective use of the data at their disposal. So, if you want to get to know your customers,...
CRM strategies: 8 ways to trust your data

CRM strategies: 8 ways to trust your data

27 Mar 2023

We’ve spoken a lot about effective CRM strategies and how the success of your customer relationship management ultimately relies on data – and with good reason. Ultimately, your CRM strategy is only as good as your data. From data analysis used to review past...
The CMOs guide to a data driven CRM strategy

The CMOs guide to a data driven CRM strategy

20 Mar 2023

According to a Gartner survey, around 50-70% or CRM projects result in losses. We know. When you’ve spent such a significant amount of money implementing a CRM system, that’s the last thing you want to hear, especially when your main goals are to drive business wide...
5 components of a CRM strategy that works

5 components of a CRM strategy that works

13 Mar 2023

If you want to drive customer loyalty, achieve customer retention, and ultimately, boost profitability, you need a CRM strategy. A CRM strategy is the foundation of your customer relationship management. It’s a powerful tool that enables you to collect and use data to...

Infographic: 5 trends shaping a very different Christmas in 2020

18 Dec 2020

Shoppers are taking a very different approach to Christmas in 2020, with the Covid-19 pandemic and its restrictions still hanging heavily over us all. That means retailers will need to get creative. They’ll need new approaches to engage with their customers to...