Shoppers are taking a very different approach to Christmas in 2020, with the Covid-19 pandemic and its restrictions still hanging heavily over us all. That means retailers will need to get creative. They’ll need new approaches to engage with their customers to reflect their new shopping choices.
Want to know exactly what’s different? Use the banner above to reach our infographic on the 5 trends shaping consumers’ buying habits this festive season.
If you’re interested in learning more about how you can use data to optimise your retail communications in 2021 and beyond, read our retail insights report.