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Rethinking in a recession: Self-care

28 Oct 2020

For a little while, self-care has been having a moment. Google searches are soaring, the #selfcare Instagram hashtag exceeds 35 million posts and over 100,000 products on Amazon have attached themselves to the trend. All told, taking care of your mental health has...

The multiple dimensions of strategy (for CRM)

22 Jul 2020

OK Google, what is strategy.. “A plan of action designed to achieve a long-term or overall aim” As we’re talking in the context of Customer Relationship Marketing (CRM), let’s assume our ‘long-term or overall aim’ is to put the customer at the...

Get cognitive with your customer communications

17 Jul 2020

In every scenario, we have the tools and information to reach the best rational decision. But we rarely ever do. Behavioural Science has lifted the lid on our true cognitive natures. Our decisions are instinctive and emotional. In fact, we are predictably irrational....

Edit wins Campaign Tech Award for Best Use of Tech in CRM

25 Jun 2020

We’re delighted to have won another award for our reinvention of direct mail for the digital age with JLR, Ebi and Spark 44; the Campaign Tech Award for Best Use of Technology in CRM. Campaign called our Evoque Button campaign an “elegant fusion of old-fashioned...