We’re delighted to have won another award for our reinvention of direct mail for the digital age with JLR, Ebi and Spark 44; the Campaign Tech Award for Best Use of Technology in CRM.
Campaign called our Evoque Button campaign an “elegant fusion of old-fashioned direct mail with cutting edge technology… fun, efficient, and GDPR compliant.”
They praised the bringing together of data, technology and CRM insight which enables users to book a test drive at the push of an Evoque starter button as being “an innovative solution for how to reach prospective Range Rover Evoque customers in a world saturated with digital marketing.”
The combination of data-driven marketing and insight-based creative led to an unprecedented 44% response rate, or over 2,000 test drive requests.
Gwyn Rodway, Edit’s Associate Director Marketing Architect behind the Evoque Campaign at Edit comments,
“We know that to reach our customers it takes more than just traditional communications. They expect immediacy and want messages that are relevant and inspire them to act. Blending Edit’s expertise in customer data and innovative technologies along with creative design from Spark44 the Evoque Buttons project has re-imagined a traditional channel for today’s connected customer and pushed what marketing can do. Adding the Campaign Tech’s Best use of Tech in CRM to our three DMA Awards won in 2019 really shows the amount of work the team has put in to look for ways in which to improve the customer journey and experience we deliver for our clients.”
If you’d like to find out how we harnessed Intelligent Data to create Transformational CRM for JLR, get in touch here.