Automation in Automotive: Getting connected customer journeys right 

Automation in Automotive: Getting connected customer journeys right 

As consumers we can all agree that a huge percentage of our purchases, from clothes, and all manner of gifts and homeware are confidently bought online. We know what to expect, the purchasing journey is so ingrained, a series of micro-transactions that happen with us...

Offering great customer experience in a pandemic

In customer experience circles, there’s an approach that often gets talked about as a way to enhance the relationship between the shopper and brand: surprise and delight. Finding an unusual or unexpected way to connect with your customers can promote loyalty, reduce...