data science Archives

Edit under the hood: Andy Aldersley and Sean Longthorpe

12 Mar 2021

Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data...

Connected Acquisition wins work with 19 brands

24 Feb 2021

Despite the pandemic seeing many companies cutting down their marketing spend, our Connected Acquisition pillar is attracting new business with data-led print marketing and consultancy. Since August 2020, we’ve landed contracts with 19 brands and counting. New...

Measuring real campaign value with Power BI and causal impact analysis

12 Nov 2020

You only know how well your campaign is working if you can ask the data to prove its impact. For when a typical control sale method doesn’t work, we’ve developed a way to measure the real-world success of your campaigns using causal impact analysis combined with...

Rethinking in a recession: Self-care

28 Oct 2020

For a little while, self-care has been having a moment. Google searches are soaring, the #selfcare Instagram hashtag exceeds 35 million posts and over 100,000 products on Amazon have attached themselves to the trend. All told, taking care of your mental health has...