Using Excel Pivot Tables for SEO analysis

There are a number of ways to measure how your SEO competitors are performing in Google using Excel. You’ll need to have ranking data for both you and your competitors, as well as search volumes of your competitors. I’ll also cover how to do this to analyse link...

Excel for Search: How to analyse keyword fluctuations

Excel is a much more powerful tool than we often give it credit for. In fact, with the tools and reporting that can be made with Excel, I think its uses far exceed its initial purpose. So, how can we use Excel within Search? We’ve already shown one method in a...