google tag manager Archives

Using GTM to avoid (not set) in Google Analytics

26 Jun 2018

If you use a Google Tag Manager variable whose type is “number” to send data to Google Analytics, you may notice that some of your data comes through as (not set), rather than the value you wanted. The example above shows an event label which is pulled in from the...

Why doesn’t Google Analytics data match Google Tag Manager previewer when debugging?

17 Apr 2018

What do you do when…You create a tag via Google Tag Manager, use the GTM previewer to debug it, GTM tells you “that’s working!” – but when you publish the new container and try to view the results of the tag, it just isn’t pulling in the right data or any data at all?...

How to split traffic in Google Analytics by local time of day using Google Tag Manager

9 Jan 2018

In Google Analytics, you can analyse data based on time of day. The time of day is based on the time zone you have specified in your admin area. This is fine if 95%+ of your traffic comes from people in the same time zone as you, but what if you have customers across...

How to use Google Tag Manager to create Content Groupings

22 Nov 2017

In the past I’ve written in depth about how to create content groupings and why they’re necessary to get the most information out of your website. There are three ways to create content groupings: tracking code, extraction, and rule defining. This article will be...