Product copy: The unsung hero of the e-commerce world

It’s an all-too familiar scenario: the mad rush to upload hundreds of new products to your e-commerce site. Once they’re all finally live, even more urgent tasks take over, and adding great product copy isn’t one of them. Almost all good brands know that a product...

Facial recognition in advertising: time to panic?

Human faces are remarkable. All of us have individual characteristics that allow us to be recognised. Expressions to help us communicate and understand each other, and to help understand how what we’re saying is received. We have an incredible functional ability to...