Who won the battle of the Christmas ads 2017… and did anyone care?

Christmas Day is less than a week away, so if you haven’t yet finished (or even started) your Christmas shopping, time is rapidly running out. Department stores Debenhams and House of Fraser have already got huge sales on all Christmas gifting to launch the January...

The battle of 2017 Christmas ads

In the last five years, Christmas adverts have become increasingly popular with the public and social media playing a huge role in heightening a campaign’s impact. The usual big players in the Christmas advert game include John Lewis, Marks & Spencer and...