Link building without link building

About a year ago, I wrote a blog post about redirecting websites for link equity and ranking improvements. I touched on all the caveats and longevity of the boost, but I also demonstrated how businesses were using it as a strategy to see some pretty significant SEO...

Should URLs include a trailing slash for SEO?

We sometimes get asked whether each URL should end with or without trailing slash. For example: So does it matter if my URLs include a trailing slash? The short answer: either is fine, as long as its consistent…but if there’s no risky change to URLs...