Shortly before Covid-19 took over the news, a piece of news caught our eye. The government’s planned ban on diesel and car sales has been brought forward from 2040 to 2035.
That gives car makers 15 years to transform an industry. 15 years to prepare British consumers for another new normal that they are facing.
This white paper observes the current landscape, assesses the extent to which the UK consumer is ready to make the move to electric and offers advice on how automotive brands can start navigating car buyers towards this new frontier today.
- What is the current shape of the electric market?
- What barriers and drivers matter to consumers most?
- Where are we on the adoption curve?
- What does this mean for Marketing spend and strategy in 2020?