The Loyalty Paradox:

How to Create Connected
Experiences That Keep
Customers Returning

We teamed with a leading market research agency to create and administer a survey focused on consumer behaviours. 2000 responders, split evenly between the US and the UK, answered questions related to loyalty, personalization, and customer experience.

Discover insights and data including:

  • How personalisation should be incorporated as a core element of marketing strategy
  • The diminishing value in loyalty programs and sign up offers, and how to counter it
  • How Gen Z attitudes towards brands differ, and what they’re looking for

Want to know more

We are data driven

Our systematic approach primarily consists of traffic and audience attribution as well as customer journey analysis to define the usability of your key pages. We then hypothesise, test, and rebuild through A/B testing, user feedback, competitor benchmarking, and design and development consultation to optimise your pages for the benefit of your users.

We take an independent approach

Our CRO team is made up of a diverse mix of mathematicians, designers, developers, digital strategists, and even engineering doctorates. As an interdependent agency, we thrive on the expertise of every area. We can deliver all CRO testing needs and requirements quickly and efficiently in-house. Working together, we develop the ideal conversion strategy for your site.

We understand customer behaviour

For us, CRO is not just about identifying how users convert. It’s about understanding why they convert and, crucially, why they don’t. Implementing subtle yet significant changes based on rigorous testing can ultimately shape the online customer experience. By understanding customer behaviour and scientifically defining usability, we optimise the customer experience to maximise ROI.