Our retail future: A data-driven landscape on and offline

Our retail future: A data-driven landscape on and offline, discusses the challenges and opportunities facing the industry and how businesses can futureproof their marketing through the power of Microsoft Dynamics 365 Customer Insights.

From this report you will:

  • Discover how strong data strategies are giving retailers an edge in the market.
  • Learn how customer data platforms are vital for getting a complete picture of the paths to success.
  • Understand how to align Customer Insights with your brand’s overall strategy, preparing you for the market after lockdown.
  • Find a path to the best customer experience your brand can offer consumers.

Want to know more

We are data driven

Our systematic approach primarily consists of traffic and audience attribution as well as customer journey analysis to define the usability of your key pages. We then hypothesise, test, and rebuild through A/B testing, user feedback, competitor benchmarking, and design and development consultation to optimise your pages for the benefit of your users.

We take an independent approach

Our CRO team is made up of a diverse mix of mathematicians, designers, developers, digital strategists, and even engineering doctorates. As an interdependent agency, we thrive on the expertise of every area. We can deliver all CRO testing needs and requirements quickly and efficiently in-house. Working together, we develop the ideal conversion strategy for your site.

We understand customer behaviour

For us, CRO is not just about identifying how users convert. It’s about understanding why they convert and, crucially, why they don’t. Implementing subtle yet significant changes based on rigorous testing can ultimately shape the online customer experience. By understanding customer behaviour and scientifically defining usability, we optimise the customer experience to maximise ROI.