Customers in Control: Emerging trends in data-powered retail

Customers in Control is a new report from Edit & Kin + Carta that dives into the motivation of the modern shopper and the trends that will help you build success into every channel you use.

Download the report and discover how to:
  • Use data to supercharge strategic decisions making at every level

  • Blend online with bricks and mortar: and elevate both experiences.

  • Empower employees with the right insights, skills and devices.

Want to know more

We are data driven

Our systematic approach primarily consists of traffic and audience attribution as well as customer journey analysis to define the usability of your key pages. We then hypothesise, test, and rebuild through A/B testing, user feedback, competitor benchmarking, and design and development consultation to optimise your pages for the benefit of your users.

We take an independent approach

Our CRO team is made up of a diverse mix of mathematicians, designers, developers, digital strategists, and even engineering doctorates. As an interdependent agency, we thrive on the expertise of every area. We can deliver all CRO testing needs and requirements quickly and efficiently in-house. Working together, we develop the ideal conversion strategy for your site.

We understand customer behaviour

For us, CRO is not just about identifying how users convert. It’s about understanding why they convert and, crucially, why they don’t. Implementing subtle yet significant changes based on rigorous testing can ultimately shape the online customer experience. By understanding customer behaviour and scientifically defining usability, we optimise the customer experience to maximise ROI.