AB Split Testing investigates the impact of changing typically one aspect of your site, to discover how much uplift implementing such a change you could have on your conversions or click-throughs. There’s one word in that previous sentence that has more importance...
Do you ever look at your Google Analytics page report and see that your pageviews report has many items for the same page, and you have to filter to get the “real” total value? The screenshot above shows that /page-1 has 137K pageviews, but a filtered view (including...
If you’re reading this post, you’re probably familiar with data. And if you’re familiar with data, you’ve probably at least heard of R, that great statistical programming tool. We’re going to focus on Google Analytics in this post, but these skills are transferable to...
In Google Analytics, you can analyse data based on time of day. The time of day is based on the time zone you have specified in your admin area. This is fine if 95%+ of your traffic comes from people in the same time zone as you, but what if you have customers across...
