CRO Posts

Key statistical definitions for AB Testing

AB Split Testing investigates the impact of changing typically one aspect of your site, to discover how much uplift implementing such a change you could have on your conversions or click-throughs. There’s one word in that previous sentence that has more importance...

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Micro and macro goals for your CRO strategy

No matter who you are, it’s crucial for your website to have business objectives and goals to be able to optimise for growth. At Branded3, we have a variety of clients with varying goals and objectives – from ecommerce sites with a primary conversion goal of...

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