Edit has been appointed by Burgess Yachts to support the implementation of a major marketing technology programme for the business, concentrated on enhancing the usage of customer data. With a heritage spanning close to 50 years, Burgess Yachts was founded in 1975 by...
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using "non-secure" versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update...
CRO helps you to understand your customer behaviour better, but, before you embark on CRO, it’s good to have some ways of understanding your customer to build your initial roadmap, prioritise and hypothesise. When starting out on your conversion optimisation journey,...
AB Split Testing investigates the impact of changing typically one aspect of your site, to discover how much uplift implementing such a change you could have on your conversions or click-throughs. There’s one word in that previous sentence that has more importance...
No matter who you are, it’s crucial for your website to have business objectives and goals to be able to optimise for growth. At Branded3, we have a variety of clients with varying goals and objectives – from ecommerce sites with a primary conversion goal of...
Optimisation tool Visual Web Optimizer (VWO) has added the ability to save custom segments to your account. You can now save customised segments of users you frequently use as part of an optimisation campaign. It also helps to reduce the need for setting up the...
Analytics, it makes monitoring conversion rates simple right? Log in, click into the conversions section, drill down into the overview and there you have it, get a bit more adventurous and you could even compare year on year (YOY) for trend analysis. It’s all good,...
Like it or not, 'Customer Experience' is a phrase that's currently everywhere in mainstream marketing. To be honest, I'm guilty of using it a fair few times myself to get a point across. There are lots of reasons why the phrase is very relevant in terms of digital, as...