Event Tracking with Google Analytics is essential for measuring actions on your website that aren’t just page loads. This can include tracking PDF Downloads, usage of dynamic filters, and clicks on external links. Events can be tracked as goals if they are valuable to...
Analytics posts
What has Stardoll got to do with Google Phantom?
Branded3 is a Search Agency in Leeds UK. Guess what most people who use the site search in the top nav search for. SEO? Services? Stephen Kenwright? Nope. Since I started in 2011 to writing this post today, the most commonly searched term is... "stardoll". I thought...
How to track DuckDuckGo as organic referrer in Google Analytics
DuckDuckGo not appearing as an organic referrer in Google Analytics? Fear not, I can help you. Background DuckDuckGo is an emerging search engine, making headlines as "the search engine that doesn't track you". There has been a large growth in DuckDuckGo traffic since...
What does #Brexit mean for e-commerce and Google Analytics
So the shopping season is now well and truly underway and, for many businesses, this means it’s the busiest time of the year for many e-commerce stores. We’re here to talk a bit about Google Analytics, but first, a little backstory… The British Pound in 2016 In...