Let’s set the scene. Bristol-based boy goes to the big smoke to find his wealth and riches. Well, not exactly, but he did find something far more valuable… an event hosted by the folks over at APG on ‘How To Plan’ (as I’m a Planner, I figured it would be kind of...
CRM Posts
The future of CRM: To Chatbot or not to Chatbot?
Social messaging tools are no longer a mysterious entity saved for the early tech adopters and their double mochaccinos – as cliché as it may sound, every gran and her dog now has access to Whatsapp, Skype, Facebook messenger, or something along those lines. Digital...
Taking stock post-GDPR: Shouldn’t my customer base be more engaged?
Following GDPR, the expectation was that we’d be left with all our loyal, highly engaged, high-value customers. Although we may not have the deployment volumes we did before, like-for-like communication engagement metrics should paint an overall brighter picture. What...
Why has the Birthday ‘snap’ become more important than the Birthday cake?
It’s not what you’ve got, it’s what you DO The 25th of August is my birthday,* and I find I’m increasingly more concerned about getting the perfect photo snap of the day with friends gathered around than I am about the size and filling of an expensive cake to...