Edit, and our sister consultancy Join the Dots, are already helping some of the world’s largest brands in major commercial sectors adapt to change by adopting new technology to deliver hyper-personalised customer experiences and revenue growth, driven by intelligent data.
Companies have looming fears about the upcoming changes to cookies, the shift to first-party data over the use of third-party, and the amount and types of data they will be able to access and use for marketing purposes. But offering customers better control over how...
Back in August of 2022, Edit received news that our partnership with Salesforce had been confirmed, since then we have been working hard at gaining certifications in preparation to deliver Salesforce technologies to our clients. We’re proud to announce that since the...
‘Charity begins at home’ is a phrase ordinarily given a wide berth – it has an uncomfortable air of selfishness about it. As we find ourselves battling another involuntary year of health misery, war and now recession, the roots of its meaning may well be worth...
As consumers we can all agree that a huge percentage of our purchases, from clothes, and all manner of gifts and homeware are confidently bought online. We know what to expect, the purchasing journey is so ingrained, a series of micro-transactions that happen with us...
Just when we’ve got past the coronavirus pandemic, we’re now faced with further global disrupters in the form of the cost of living crisis, fuel shortages, political unrest, and war. Are we staring down the barrel of a lengthy recession? How should brands respond to...
Edit are pleased to reveal our latest report, which focuses on the challenges faced by the marketing sector and how a data-lead approach which focuses on personalisation can help solve them. The Price of Admission: Why the hospitality sector must focus on...
Connected vehicles and smart devices are now part of our everyday lives, and with that comes the generation of large amounts of personal data of significant value to first-party collectors and third parties. In our latest blog, Edit’s Executive Director for...
Our work is not about collecting customer data in volume it’s about collecting “good” customer data based on trust, transparency, and value. The Wall Street Journal recently ran a story with the bold headline: “Big Tech Privacy Moves Spur Companies to Amass Customer...
The pandemic made us more reliant than ever before on digital transactions and interactions, we have turned to digital for our social needs and for workplace solutions, and where in person we would once spend our money, we have seen a huge increase in online commerce....