No matter who you are, it’s crucial for your website to have business objectives and goals to be able to optimise for growth. At Branded3, we have a variety of clients with varying goals and objectives – from ecommerce sites with a primary conversion goal of...
Optimisation tool Visual Web Optimizer (VWO) has added the ability to save custom segments to your account. You can now save customised segments of users you frequently use as part of an optimisation campaign. It also helps to reduce the need for setting up the...
Analytics, it makes monitoring conversion rates simple right? Log in, click into the conversions section, drill down into the overview and there you have it, get a bit more adventurous and you could even compare year on year (YOY) for trend analysis. It’s all good,...
Like it or not, 'Customer Experience' is a phrase that's currently everywhere in mainstream marketing. To be honest, I'm guilty of using it a fair few times myself to get a point across. There are lots of reasons why the phrase is very relevant in terms of digital, as...
