For many charities, Q4 is a key time of the year, when large proportions of annual budgets are put to work to recruit new donors. In 2019, 35% of charity spend was concentrated in Q4. Source: Adynammix, 2019 Around this time of year, many charities and their agencies...
One of the real joys about working for Edit is that a huge part of our proposition is creating marketing that matters for our clients, customers, colleagues, and communities. I had the original idea about creating Edit’s CrEDIT fund during a sunny weekend of...
Don’t confuse motion for action If you had to focus on the three things that would currently drive the most impact (in your discipline), what would they be? Matt Cann Speed is vital. Advice changes rapidly, so get communication out to customers as quickly as possible....
Embrace longer-term thinking Next made industry headlines recently when they announced that despite a potential loss of £1bn, they would use the coronavirus pandemic as a window in which to revitalise their marketing systems. Chief Executive Simon Wolfson told...
