Data, tech and media consultancy acquires customer engagement and data strategy company, CustomerKIND Bath, UK: Edit Agency Limited, part of The Salocin Group has strengthened their proposition by acquiring customer engagement and data strategy company,...
PR Posts
Edit Strengthen Senior Team with Industry Veteran, J Cromack
The Salocin Group and Edit are pleased to announce J Cromack's appointment to his new role as Executive Director, Innovation, Partnerships and Privacy, at Edit. J will also take up a board position at parent company, The Salocin Group. J has accumulated over...
The Salocin Group Launches New Media Agency, Join the Dots
Following the sale of the customer data specialist business, Edit, to The Salocin Group in November 2021, Edit’s media team has been relaunched as a stand-alone media agency named Join the Dots. This is part of a series of moves to facilitate the building of a data...
Ex-Proximity Global CEO Dodds to Bolster Board at The Salocin Group
LONDON, 17 January 2022: The Salocin Group is boosting its senior leadership team with the appointment of former Proximity Worldwide Global CEO Mike Dodds to its board. Dodds will assist with The Salocin Group’s growth strategy as it embarks on an ambitious...
Customer Data Specialist Edit Acquired by The Salocin Group and NVM Private Equity
LONDON, 15th November 2021: The customer data specialist business, Edit, has been sold to The Salocin Group (“Salocin”) in a deal financed by NVM Private Equity (“NVM”). The deal which has seen NVM invest £14.8 million will also see Edit’s leadership team take...
5 of the best marketing campaigns in the face of COVID-19
It’s true that the COVID-19 pandemic has plummeted the economy into serious uncertainty. But, far more importantly, it’s also a frightening and dangerous time for the lifeblood of the economy: customers – everyday people. At a time when it’s harder for people to buy,...
Edit Leeds gains contemporary city-centre base, Joel Spence appointed Chief Digital and Growth Officer
We’re thrilled to announce our Leeds office has relocated to Leeds city centre from Thorpe Park Business Park as part of our ambitious 2020 growth plans across our Leeds, Bath and London offices. You can now find Edit Leeds at No 1 Whitehall Riverside, a prime...
The Brighton SEO Edit: Part 1
Cutting Through the Noise: Delivering Profitable Content Strategies in Competitive Markets Sam Marsden Back in 2004, the internet was a slow and steady place, with users quite willing to wait upwards of 23 seconds for a page to load. Nowadays, it only takes a...
Is there really no such thing as bad publicity? How to respond to a PR Crisis
Over the years we’ve seen brands land themselves in trouble, which has triggered controversy across social platforms and attracted negative media coverage at the brand’s expense. If you work in PR, you’re at the centre of company communications and responsible for...
Bringing link bait back for 2019… well kind of
Link bait is a phrase that those who are new to SEO have probably never used or even heard before. After hitting its peak popularity in December 2008, the phrase has slowly been dying out – but is there still something to be said for link bait? Google trends data –...