SEO posts

1 dumb SEO tactic that will get your site penalised

I don't write up every post I take exception to on the internet (I tweet about it) but when 800+ people have shared some really dangerous advice I feel I probably should. Moreover, I've had discussions about this at conferences and in meetings - and I want to preempt...

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KPIs for linkbuilding

In 2014 I wrote that Domain Authority doesn't work for link acquisition. A couple of weeks ago I read this tweet from Mike King, agreed, and wanted to expand on it. None of our metrics are "real." They are all estimations or extrapolations from what we think...

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Location World 2016

Last week I was in New York for Yext's first Location World event. The reason for going to an event focused on location marketing right now is, I think, best summarised by xAD's D Sharma: https://twitter.com/wordpressdotcom/status/632582884654751744 The future of...

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