We all know that Black Friday has become increasingly popular in the UK over the last few years, after originating in the US. But Singles’ Day, which originated in China, has also been gaining more and more traction over the last few years, so I thought I'd take a...
I recently took part in a SEMrush webinar (slides available here if you're interested) where one of the viewers asked me what my top free tools are and which ones I'd recommend. I realised there were too many to include in a 140 character tweet, so thought I'd round...
It’s been a couple of weeks since Penguin finally updated, those that persisted with a strong, clean SEO strategy will now be feeling extremely smug as their websites (and their clients websites) recover one by one, returning to their former glory. We’ve seen some...
When did Google start showing 4 PPC ads at the top on desktop? Google tested a SERP layout with 4 PPC ads at the top throughout 2015. This change was made permanent in February 2016, with Google also scrapping sidebar ads. Pete Meyers analysed the roll-out on desktop...
