Uh Oh! I know what you’re thinking; here comes another evangelical SEO nonsense post which is only written about theory and never actually put into practice…..well it’s not, stay with me! It will however, be a useful insight into leveraging your business aims with...
SEO Posts
How to double conversions by using Site Search
We are privileged to work with many different clients across many different sectors. One of the sectors we are growing in is CRO (Conversion Rate Optimisation). One of the major players in CRO is the usability of a website. If a user cannot successfully navigate your...
The dangers of using Excel for SEO
Excel is the staple data processing tool for any technical SEOer, and has been for a long time. While Google Docs may have stolen some of the limelight with their importXML and XPATH web scraping capabilities, if you’re doing any serious data processing then you’ll...
Cleaning your links: A step-by-step guide
Whilst I’ve only been working ‘properly’ in an SEO agency for eight months or so, it’s clear from our very own Patrick Altoft that the last few months have caused the biggest upheaval in the search world for a long time. “…SEO has never been harder to do...
Tweets are an SEO ranking factor and this study proves it
In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking. Key Stats Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter The...
Creating a really simple breadcrumb function for WordPress pages
Whilst working on my first proper WordPress theme, I needed a nice simple breadcrumb plugin or function for my pages. As so often is the case, most of the existing plugins or functions were unnecessarily complicated and/or bloated; so I decided to write my own. If you...
How to check your AdWords traffic isn’t being reported as organic
We've been working on a few projects recently where it transpired that a significant amount of AdWords traffic was being miscounted as Google Organic which meant skewed figures and incorrect conclusions. The way Google Analytics tracks AdWords clicks is via the gclid...
How search volume data may be used to determine brand authority
This week's brand update has left a lot of people trying to figure out exactly why Google is boosting the ranking of certain top brands. We know they aren't boosting sites just because they are owned by a big brand - the boost comes from a number of authority-based...
How to use Google Alerts to find out if your site gets hacked
Every month thousands of websites get hacked into and have hidden links inserted into the pages by people wanting their spam sites to rank highly in the search engines.
Top 100 SEO Blogs
Today BlogStorm has released the Top 100 SEO Blogs rankings. This list was created by taking the top 1000 SEO blogs and calculating their traffic and link authority before reducing the list down to the Top 100 blogs. It will be updated every couple of days. Hopefully...