SEO posts

Is a university degree necessary for a job in SEO?

After reading this from Mark Ritson (and the conversation on Twitter) I wanted to share my thoughts on whether you need a university degree to be an expert in or even get a job in digital marketing. The short answer is no. I'll qualify that by plenty of people at...

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Getting featured in Google’s answer box

A few years ago, Google started integrating answer boxes (like the one below) into its search results. The aim was to provide users with more information, more quickly, in what could be considered a major shake-up for search results. No longer can the top ranked page...

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