Discover the crucial milestones of Google’s 22 years in Search Engine history, with Edit’s interactive tool showing the "Evolution of Google". Understand how Google helped create the digital world as we know it and enabled millions of companies to develop and grow...
Christmas and Black Friday are key times for many retailers and feed into their buying cycle - it’s obviously important to have seasonal digital marketing strategies in line in advance. This article will focus on how to conduct seasonal SEO and PPC keyword research...
Beetlejuice's guide to Entities and the future of SEO Greg Gifford Google’s definition of an entity is “A thing or concept that is singular, unique, well-defined and distinguishable.” Many people believe that an entity has to be a person, place or thing, but it’s a...
In SEO, we don’t talk much about Bing*, instead, we spend a lot of time worrying about Google and making sure we’re optimising our websites for their algorithms. At Edit, we tend to focus our efforts on Google rather than Bing for 2 reasons: Google dominates the...
