Site speed has always been important in SEO. Not always directly for rankings but, those interested in achieving high conversion rates have always placed importance on good user experience and how quickly a page loads is a key component. With recent changes to Googles...
Most of us are aware that changes to your site pose a risk to your rankings – and a site migration is the single biggest thing you can do to risk it all in one go. The term ‘migration’ is thrown around quite a lot, but I tend to define it as: “any significant change...
SEO for eCommerce is completely different from traditional SEO. It requires skills across multiple disciplines. As an eCommerce SEO, you need an in-depth understanding of human psychology for a mass of customer profiles, which is essential for conversion rate...
Day one of SEO training and you come away learning one thing, Google own search... But what if it doesn’t? Well at least when it comes to eCommerce. I’m here to show you how Amazon rose to overtake Google and share with you how to use Amazon search optimisation to...
