We all know that Black Friday has become increasingly popular in the UK over the last few years, after originating in the US. But Singles’ Day, which originated in China, has also been gaining more and more traction over the last few years, so I thought I'd take a...
I recently took part in a SEMrush webinar (slides available here if you're interested) where one of the viewers asked me what my top free tools are and which ones I'd recommend. I realised there were too many to include in a 140 character tweet, so thought I'd round...
It’s been a couple of weeks since Penguin finally updated, those that persisted with a strong, clean SEO strategy will now be feeling extremely smug as their websites (and their clients websites) recover one by one, returning to their former glory. We’ve seen some...
When did Google start showing 4 PPC ads at the top on desktop? Google tested a SERP layout with 4 PPC ads at the top throughout 2015. This change was made permanent in February 2016, with Google also scrapping sidebar ads. Pete Meyers analysed the roll-out on desktop...
If you spend a lot of your day in Google Search Console, at the beginning of the year you may have noticed a little something pop up under the “Search Appearance” drop down – a tab called ‘Accelerated Mobile Pages’. Accelerated Mobile Pages, or AMP, is an open source...
Google's Gary Illyes has confirmed that Penguin is now part of Google's core algorithm in a post on the Official Google Webmaster Central blog. This is the first time Google has updated the algorithm since Penguin 3.0 in October 2014. The algorithm is "now more...
There’s been a lot of chat around version 2.0 of the hypertext transfer protocol (HTTP). So to help those who want to identify what HTTP version their website is served on, I have listed three free tools to test your site. Be aware that one of the requirements of...
What is app store optimisation? App store optimisation (ASO) is a process any business with a mobile app can follow to improve its app's visibility in the App Store and Google Play. The basics of ASO are straightforward: identify how potential users are browsing the...
TL; DR Googlebot does not follow links in SVG XML-markup language on web pages. What are Scalable Vector Graphics (SVG)? SVG stands for Scalable Vector Graphics and is used to define vector based graphics on the web. SVG is written in an XML markup language and can be...
The European Commission wants to give news publishers 'exclusive rights' to make their content available to the public however they choose. Essentially publishers will be able to charge search engines to display snippets of their content and send them traffic. This...