The Edit Blog

Edit plot a course with Burgess Yachts

ARTICLE BY Sam Wolf
READ TIME: 2 mins
24th May 2021

Edit has been appointed by Burgess Yachts to support the implementation of a major marketing technology programme for the business, concentrated on enhancing the usage of customer data.

With a heritage spanning close to 50 years, Burgess Yachts was founded in 1975 by Nigel Burgess, a renowned solo ocean racer, and is today ranked as the world’s number 1 yacht broker by The Superyacht Group.

After a period of initial consultancy, the project Edit has been chosen to deliver will provide a unified view of the company’s data. This will enable greater insight into customer preferences across Burgess’s retail and brokerage arms and will allow the company to provide a greater degree of personalisation across its marketing, sales, and customer service activity.

In addition, Edit will build out extensive reporting dashboards using Microsoft’s Power BI platform and empower Burgess’s marketing team into becoming sector leaders in their use of marketing technology via extensive training.

Rob McGowan, Edit’s Joint Managing Director, comments:

Burgess Yachts’ profile in the yachting world is second to none. They have a reputation for outstanding quality, whether that’s the finish on the yachts they offer, or the after-care support provided to customers. We are committed to providing that same level of quality in the solutions we deliver for them, using technology to provide long-term value and ensuring customer data becomes an asset within Burgess, helping to deliver superior customer experiences.”

Tim Davis, Chief Marketing Officer at Burgess Yachts, adds:

To remain relevant and engage their audiences, all brands need to meet an increasingly high standard of digital engagement. Whilst at Burgess we pride ourselves on the personal relationships we develop with our customers, we are no exception. Working with Edit will allow us to ensure the contact our clients have with our brand remains class-leading whatever the medium, whether it’s a first-time enquiry or a lifelong customer.”