Hannah Newcombe is judging the DMAs – Best Design or Art Direction

Why I applied to be a judge

I thrive on strong insights that lead to innovative creative solutions and judging the DMAs is a great opportunity to open my eyes to the wild and wonderful work happening across the country despite the industry turbulence.

What I’m looking for in an entry

Make me smile.

2019 headlines have been bursting with the Brexit hokey cokey, positively powerful equality movements and serene millennials who look to escape the madness with their mindfulness mantras.

To quote the Joker, why so serious?

I’ll be looking for visual tickle that cuts through this year’s earnest tone with a killer insight that leaves a lasting impression.

My favourite past entry

Best design or art direction (Gold 2018)

The Times and The Sunday Times

Another Busy Year

I particularly enjoyed the Boris execution in contrast to May and Trump. A fun way to showcase the hectic news coverage with a ‘fomo’ drive to encourage people to subscribe in January.

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