If you want your marketing campaigns to be remembered, you need your customers to engage with your brand.
It’s as simple as that.
To increase customer engagement, you need to get the right message in front of the right people at the right time – which means you need to have a solid understanding of your customers’ wants and needs, and create campaigns that address those needs.
However, with so much information out there in the world, consumers are bombarded with messages from every angle. It’s never been more difficult for marketers to win customers than it is today.
So how can you make sure your campaigns cut through the noise, engage with your customers, and ultimately deliver increased sales and ROI? By getting to know your customers and using that knowledge to improve your marketing efforts.
If you’re struggling to engage with your customers, there’s no one better placed to help you uncover customer insights than a specialist CRM agency. So, read on to discover how a CRM consultancy firm can help you increase customer engagement.
5 ways a CRM consultancy can help you boost customer engagement
1. They’ll make sure you can count on your data
It all starts with data. Whether you’re tracking customer satisfaction, are trying to decide which new products to offer, or want to understand which marketing methods are hitting the mark and why, data is an essential part of your customer engagement strategy.
However, if you’re going to get the most out of your data, you need to make sure you can trust it by regularly auditing your database. By cleansing your database, updating client profiles, and purging old contacts, a CRM consultancy will help you to make sure your data is relevant so you can eliminate any mistakes.
Plus, ensuring your data is accurate also builds trust with your customers and shows them how important they are to you – which is an excellent starting point for improved engagement in itself!
2. They’ll segment your customers so you can create targeted campaigns
One of the most powerful things a CRM agency can do to help with customer engagement is helping you to segment your customers into groups according to characteristics such as demographics and activities.
It’s important to know people’s age, industry, and location. But if you want to really get to know your customers, you need to go one step further. A CRM consultant will be able to help you to use your data to segment your customers by things such as personal likes and dislikes, products already purchased, emails and campaigns previously engaged with, and more.
You probably already have thousands of customers on your CRM, but if you don’t segment them properly, you won’t be able to identify what it is that makes them tick. Ultimately, the more segments you have, the more defined customer profiles you will have
Once you’ve created these profiles, you’ll then be able to personalise your marketing messages accordingly so you can win the hearts of your customers and get those engagement levels up.
3. They’ll create personalised campaigns your customers want to engage with
In today’s hyper personalised world, customer experience is more important than ever before. The one-size-fits-all marketing approach of years gone by simply doesn’t cut it anymore, as customers become more fussy, discerning, and tech-savvy.
Why? Because your customers want to feel special. Customers today demand personalised and diverse ways of interacting with brands and their services – 71% of people now expect brands to provide personalised interactions, and 76% get frustrated if this doesn’t happen.
Gone are the days of blanket ‘Dear Customer’ messages. Instead, by using your CRM, you can customise your communications to each customer so you can tailor messages that grab the attention of your audience.
Using the information gathered in your customer profiles such as purchasing history and preferences, you can begin to craft bespoke messages and campaigns, guiding your conversations to suit each specific customer.
The result? Increased response rates, higher engagement levels, incredible customer experience, and a boost in revenue to boot.
4. They’ll share your content in places it will be seen
With a huge array of social media platforms to choose from, there are more ways to communicate with customers than ever before. It’s no surprise that the more channels you are utilising, the more engaged your customers will be.
Today’s consumers are constantly online and get their information from multiple channels, often simultaneously. As such, it’s vital to ensure that you are sharing content in the right places to ensure you’re reaching out to and engaging with your audience as much as possible.
By providing consistent messaging across all channels, you can create a unified brand experience across all consumer platforms to deliver a consistent, multi-channel experience that your customers truly engage with.
5. They’ll constantly be looking for new ways to improve engagement
Finally, when you work with a CRM consultant, you can rest assured that they won’t simply clock off duty once your campaigns have been sent out. Rather, they will use the data from your campaigns to test ideas and track the results.
Evaluating how well each campaign has worked and identifying campaigns with the highest engagement levels provide insights into what has worked and what hasn’t so you can make improvements to increase engagement levels in the future.
Plus, once you know what works well and which campaigns have proved effective in the past, you can repurpose these campaigns in the future, ensuring that your marketing efforts remain efficient and guaranteeing that your customer engagement is consistently high.
Ready to engage with your customers?
Working with an expert CRM consultancy enables you to engage with your existing and potential customers on a much more personal level, eliminating the one-way street marketing messages of yester year and instead opening the door to rich, two-way dialogues between you and your audience.
When you work with Edit, we let data take centre stage so we can help you to deliver truly customer-centric campaigns. We’ll strip everything back and use data to drive our approach so that we can create powerful, bespoke, transformational CRM strategies that enable you to build stronger relationships with your customers wherever they are in their journey.