According to a Gartner survey, around 50-70% or CRM projects result in losses.
We know. When you’ve spent such a significant amount of money implementing a CRM system, that’s the last thing you want to hear, especially when your main goals are to drive business wide growth and return on investment. So, what’s the solution?
The Government has announced reforms to the Data Protection and Digital Information Bill, which may make supporter consent for charities simpler, opening up opportunities for charities to communicate with their supporters more easily, whilst still adhering to data processing rules.
If you want to drive customer loyalty, achieve customer retention, and ultimately, boost profitability, you need a CRM strategy.
A CRM strategy is the foundation of your customer relationship management. It’s a powerful tool that enables you to collect and use data to develop deeper relationships with your customers by putting the customer at the heart of everything you do.
To #embraceequity this year, we encourage to forge a gender equal world and mindset. Obviously we can’t just do this one day a year, but hopefully through guidance and practice today, we can continue to challenge stereotypes and assumptions, whilst celebrating the achievements and efforts of all the women we know.
