Hello! My name is Malwina Jurkowska and I’m a Data Scientist at Edit. My job is putting data to use; helping a business understand how its performing, spotting useful patterns in data and trying to predict what the future...
In 2023, every action is captured, every customer is monitored, and every decision made is measured. But with so much data out there, how can you filter out the noise and focus on what’s really important to your business?
Marketers today are under more pressure than ever to do more with less – and not only that, but they are under increasing pressure to prove the value of their actions.
The days of faith-based decision making are over, and instead marketing managers now need solid statistics to get buy-in from senior teams and unlock marketing budgets.
How well do you really know your customers?
Customers want to get more from companies than ever before, so it’s never been more important to understand your customers’ needs. But if you’re going to truly get to know your customers, nurture your relationships with them, and ultimately improve your business performance, it all comes down to one thing: data.
Having finished my A-levels, I was keen to explore my career options ahead of attending university. During my studies, I developed an interest in statistics and data analysis which inspired my curiosity for data science. I first discovered Edit whilst researching...
It’s a fact: companies that embrace data-driven approaches perform much better than those who don’t.
A recent IDC whitepaper found that companies that utilise the power of their data reported a threefold increase in revenue growth and almost doubled the probability of enhanced customer satisfaction.
We’ve said it before, and we’ll say it again: if you’re going to get the most out of your CRM and deliver outstanding campaigns, it all begins with data.
Data-driven marketing has a wealth of benefits. For starters, it allows you to get to grips with what your potential customers truly want, need, and value. Then, it enables you to use that information to engage with your audience and convert them to customers.
It’s no secret that a CRM system is essential if your business is going to get ahead in 2023 and beyond.
However, according to research by Gartner, around 50-70% of CRM projects result in losses – and when you’ve spent so much time and money implementing a CRM system, the last thing you want is for your CRM project to fail.
Given that customer-centric companies are 60% more profitable than companies that aren’t, it’s no wonder that a CRM seems to be at the centre of every growing business these days.
Understanding your customers’ needs is essential for businesses today – and if you are going to truly get to know your customers, nurture your relationships with them, and improve business performance, a CRM system is the answer.
If you want your marketing campaigns to be remembered, you need your customers to engage with your brand.
It’s as simple as that.