Students face many challenges with higher education, and they don’t end once their place on their desired course has been confirmed. The journey a student takes during their first few weeks of a course is one of the most important they will take in their lifetime, as...
Did you know that 28th January is Data Privacy Day? Yep, there’s a day for everything these days. Some of our favourites include Global Belly Laugh Day on 24th Jan and National Cat Day on 29th October (we’ve got a lot of cat owners here) but as a business, the one...
Hello! My name is Malwina Jurkowska and I’m a Data Scientist at Edit. My job is putting data to use; helping a business understand how its performing, spotting useful patterns in data and trying to predict what the future...
In 2023, every action is captured, every customer is monitored, and every decision made is measured. But with so much data out there, how can you filter out the noise and focus on what’s really important to your business?
Marketers today are under more pressure than ever to do more with less – and not only that, but they are under increasing pressure to prove the value of their actions.
The days of faith-based decision making are over, and instead marketing managers now need solid statistics to get buy-in from senior teams and unlock marketing budgets.
How well do you really know your customers?
Customers want to get more from companies than ever before, so it’s never been more important to understand your customers’ needs. But if you’re going to truly get to know your customers, nurture your relationships with them, and ultimately improve your business performance, it all comes down to one thing: data.
Having finished my A-levels, I was keen to explore my career options ahead of attending university. During my studies, I developed an interest in statistics and data analysis which inspired my curiosity for data science. I first discovered Edit whilst researching...
It’s a fact: companies that embrace data-driven approaches perform much better than those who don’t.
A recent IDC whitepaper found that companies that utilise the power of their data reported a threefold increase in revenue growth and almost doubled the probability of enhanced customer satisfaction.
We’ve said it before, and we’ll say it again: if you’re going to get the most out of your CRM and deliver outstanding campaigns, it all begins with data.
Data-driven marketing has a wealth of benefits. For starters, it allows you to get to grips with what your potential customers truly want, need, and value. Then, it enables you to use that information to engage with your audience and convert them to customers.
It’s no secret that a CRM system is essential if your business is going to get ahead in 2023 and beyond.
However, according to research by Gartner, around 50-70% of CRM projects result in losses – and when you’ve spent so much time and money implementing a CRM system, the last thing you want is for your CRM project to fail.