The Client The RSPCA is the largest animal welfare charity in the UK, specialising in animal rescue and furthering the welfare cause for all animals. Karen Pierre (Marketing Manager – Donor Recruitment) approached us based on an established and successful...
Brian G Birkhead Brian is a former Statistics and Maths academic at Warwick University and UCL. He is an award-winning consultant with 20 years’ experience supporting organisations of all sizes and in all sectors, to develop, implement, and evaluate insight-led...
Josh Hull - Edit's Strategic Consulting Director, addresses the impending end of third-party data and explores your options on data-led marketing, in the first of a series of blog posts addressing the coming changes. A shift is occurring in Global Digital Marketing...
Marc Dallimore, Edit's Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance. How do you know if your marketing is effective? When you are running multiple marketing channels simultaneously, it pays to...
