John Ward - Growth Consultant How would you describe your role in 20 words or less? I look for new business opportunities internally and externally for Edit, also specialising in introducing the brand to likeminded business where we can form the right relationships....
What we think
The future of marketing is search
Amazon has raised consumer expectations. Through delivering better customer experience, other brands are expected to deliver the same sort of friction-free, consistent, personalised experiences, and most need to catch up. Of course, marketing isn't solely responsible...
What’s driving car conversations?
We recently invited leaders from the automotive industry to a roundtable dinner. As you’d expect, it was a fascinating evening. In a hugely competitive business where technology has always been a disruptor, there is always something to talk about. From the future of...
The Founding 50: Edit trailblazer promotes marketing as a worthy career choice
When you were a kid, what did you want to be when you grew up? A footballer? A pop star? An astronaut? Ever the realist, I wanted to be a librarian. For me, and I’m assuming for many of you reading this, life took a slightly different path than 5-year-old Holly had...