The Edit Blog

Sarah Burns becomes Deputy Chair of the DMA Print Council

ARTICLE BY Danielle Barge
READ TIME: 3 mins
11th November 2020

Our Head of Media Solutions, Sarah Burns, is taking up the helm of Deputy Chair of the DMA Print Council. The leading intelligence body for printed marketing in the UK.

She takes over the position from Ben Briggs, our Media Director, who spoke supportively of this new appointment.

He said: “I couldn’t think of anyone better to hand over the Deputy Chair position to than Sarah. I’m delighted to be working with her again, she’s proved over the last 6 months since joining us that she’s one of the best print planners in the country. She’s helped us to win 9 new clients since August and expand our print proposition, focusing on sustainability through our partnerships with Two Sides UK and World Land Trust.”

DMA leads the way in print

The DMA Print Council is the go-to industry organisation for training, promotion and defining best practice for print-based marketing. It is strongly focussed on advertising and transactional mail – door drops and inserts. The fact that two of Edit’s senior figures have held high positions in the Print Council shows our leading expertise in this field.

Speaking about her appointment, Sarah said: “I am honoured to be not just a member of the DMA Print Council, but to have been appointed Deputy Chair of the Print Council. My passion for print has only grown since I started in the industry just over 10 years ago with the ever-changing media landscape, possibilities in print including tech integration and, of course, the sustainability of printed media and how we can create a force for good from this crucial communication channel.

“Through my work with Alistair [Ezzy, Chair of the Print Council] and the rest of the Print Council, we want to lead the way for innovative and exciting print within the industry and hopefully inspire the next generation of print marketers.”

It’s one of many ways we’re leading the way in print marketing.

Our work with Two Sides UK and World Land Trust

We’re committed to making print marketing more socially responsible and sustainable. That’s why we’ve proudly partnered with the paper advocacy group, Two Sides, to teach others about how sustainable print media can be.

Our team are creating more eco-conscious campaigns for our clients and have gained various print endorsements, including from FSC for sourcing paper through Responsible Forestry and Love Paper for promoting the sustainability of print media. The recycle or reuse me logo also appears on our marketing. If you’re interested in learning how this form of marketing can be sustainable, Sarah recently wrote about how print doesn’t have to cost the earth.

To offset the carbon footprint of our client’s print media campaigns, we’re working with World Land Trust. For only 2% to 5% more on print costs, our clients automatically donate to this trust and help in their work of preserving wild land.

Try a free consultation

With print marketing being a stronger channel than ever, coupled with our expertise in the charity sector, we’re making the most of our position in helping not-for-profit organisations. Earlier in the year, we set up crEdit to offer discounted media space during the Covid-19 crisis. We maintain a keen focus on delivering the best data-led media strategies in the sector and are committed to delivering outstanding ROI through the upcoming Christmas season and throughout 2021. Book a free consultation to see how we can deliver award-winning fundraising support to your charity.