Our Head of Media Solutions, Sarah Burns, is taking up the helm of Deputy Chair of the DMA Print Council. The leading intelligence body for printed marketing in the UK. She takes over the position from Ben Briggs, our Media Director, who spoke supportively of this new...
Many clients assume TV is too expensive. But, when you focus on what matters most, direct response TV (DRTV) can often be a very cost-effective tool for acquisition. This is because it’s cheap to buy on a media cost per thousand (CPT) basis compared to other channels....
