Watch: Creating customer journeys fit for the future

If you want to understand the pattern and characteristics hidden within your data and use it to make informed decisions, you need a data strategy.

The average company analyses just 40% of its data – and when it comes to unstructured data, this figure drops to less than 1%. So, what’s going on? Well, the fact is that most data wastage is down to businesses not having a data strategy roadmap in place to ensure their data is used effectively.

However, at a time when 90% of businesses are increasing their investments in data and analytics, it’s never been more important to have a data strategy roadmap to make sure you get the most out of your insights.

In today’s data-driven world, the effective use of corporate data isn’t just a competitive advantage; it’s a strategic move.

But what’s all the fuss about? Well, a well-structured data strategy can be a powerful catalyst for business growth, enabling organisations to make informed decisions, enhance customer experiences, and ultimately, gain an edge over competitors.

We know, we know. When it comes to talking about the benefits of data-driven marketing, we’re a bit of a broken record.

But it’s true: data is the lifeblood of businesses today, and companies that use data-driven approaches perform significantly better than those that don’t.

We know we bang on about the importance of data a lot (sorry). But it’s true – in today’s world, data underpins absolutely everything we do.

Yep, data is everywhere. In fact, we’d go as far to say that most businesses today are drowning in data.