The Edit Blog

Watch: Creating customer journeys fit for the future

ARTICLE BY Sam Wolf
READ TIME: < 1 min
15th September 2021

On Thursday the 9th of September, Edit were joined by Jim Nakashima, Director of Product Management – Dynamics 365 Marketing, for an in-depth look at what it takes to create customer journeys that effectively meet modern consumer expectations.

Watch this webinar and discover:

  • How the pandemic has reshaped consumer expectations around company communications, and why the brands which meet these expectations are growing faster
  • How Dynamics 365 Marketing uniquely uses data and AI to optimise customer experiences
  • The way one leading British University is incorporating Microsoft Dynamics Customer Insights alongside real-time Customer Journey Orchestration to increase ethnic-minority student retention
  • How organisations can assess their readiness to deliver truly personalised customer journeys, and the steps required to be prepared