As of 2018 Pizza Hut has 16,796 restaurants worldwide making it the world’s largest pizza chain in terms of locations.
Pizza Hut wanted to start identifying their customers so they could deliver a better, personalised experience and increase customer engagement.
We created an app that connected a customer’s orders and food preferences through a loyalty scheme. Not only did this boost re-visitation, but the geo-located app also decreased transactional barriers, which in turn increased table bookings.
As a result of the app, we noticed an increase in customer reach of a younger demographic, as well as increased repeat purchase and loyalty. Overall, Pizza Hut gained a deeper knowledge of its customers, enabling them to offer a more personalised experience.