Intelligent Data

What is Intelligent Data?

From scarce to superabundant, data is now everywhere. Every action captured, every customer monitored, every decision measured. You need to be filtering out the noise and focusing on what will drive the most positive impact – that’s Intelligent Data. Great data is constructed from regularly cleansed, well-managed, and well-structured first-party data sources and enriched with third-party insights. We use this kind of super-charged information to fuel our predictive insights and drive automation that your team can use to craft a better story and inform smarter marketing and customer experience strategies. Our Intelligent Data offering brings together data auditing, cleansing and management, customer data platform implementation and management, data science, digital analytics, and data visualisation, to support you on your data journey, whatever stage you’re at.

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Why Edit for Intelligent Data?

Intelligent solutions to suit your
business challenges

Try your free data audit

Case studies

Looking for another service?

Why Edit for Intelligent Data?

Our data experts help you organise, cleanse, and draw growth driving insights from your data, bringing together data science, business intelligence, data enhancement and visualisation.

Intelligent data leads to intelligence solutions. Being intelligent at every stage of collection, management, insight, and action unlocks the insights required to power your business decisions.

What does that look like in practice?

At a premium automotive brand, our predictive models have driven over £10m in incremental revenue and counting.
We saved the RAC 7,000 days of vehicle downtime every year with our data platform and machine learning-based predictive maintenance.
Our self-service data platform, Pura, offers access to one of the largest data sets in the UK. It includes over 500 million verified records, such as credit risks and home moves.

Intelligent solutions to suit your business challenges

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Data science

Customer profiling and data analysis. Brand-changing insights from first- or third-party data, or a combination.

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Data management

Cleansing and auditing services. From customer databases to beyond, inaccurate data is costing you. We’ll find out how much and help you fix it.

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CRO Services

Conversion rate optimisation strategy and consultancy. You’ve worked hard to get leads, you should ensure they convert.

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Digital Analytics

Google Analytics, Tag Manager, attribution modelling, data visualisation. Your company constantly generates numbers. Turn them into more ROI.

Try your free data audit

Take the first step towards Intelligent Data. Generate a free data audit so you can understand the state of your insights and identify quick improvements that will deliver value to your business.

This service is available through both our Pura Online and Pura Managed solutions.

Our team of data experts is always on hand to talk you through the results of your audit. We can advise you on the right cleanse solution for your business, or we can help create a long-term plan for you and your data.

Case studies

Staffordshire University

The Client Staffordshire University approached Edit with a request to support their programme to deliver a Next Generation Student Experience delivering...

Southern Coop

The Client Southern Co-op is an independent, regional co-operative owned by its 127,000+ members. Operating across 11 counties in the south of England, their main...

Pizza Hut

The Client As of 2018 Pizza Hut has 16,796 restaurants worldwide making it the world’s largest pizza chain in terms of locations. The Challenge Pizza Hut wanted to...