Design and execute connected customer journeys
Dynamics 365 Customer Insights, a key element of Salocin Group‘s Modern Data Platform, integrates two powerful Microsoft products:
Customer Insights Data
This solution from Microsoft enables you to gain a deeper understanding of your customers by aggregating data from multiple sources, creating a comprehensive 360-degree customer view. These insights fuel customer-centric experiences, unify and interpret customer data, and leverage it for intelligent decision-making.
Customer Insight Journeys
Built to help organisations turn prospects into loyal customers, this tool allows you to generate and prioritise leads, nurture relationships, plan events and gather customer feedback. Engage your customers in real time, one-on-one and at scale.
By unifying customer and operational data in real time, it enables the delivery of personalised experiences with a complete and holistic view of each customer.
This approach helps transform your business into a truly customer-centric organisation, empowering your marketing, sales and service teams.
Know your customers
Develop a holistic view
Get a holistic view of your customers by unifying your transactional, demographic and behavioural data with AI-powered identity management.
Better predict customer intent
Unlock customer predictions with prebuilt AI models using diverse data sources and propritetary intelligence.
Build customer segments
Discover new audiences and create new segments using AI recommendations, updated in real time with data.
Respect consent and privacy
Continue meeting privacy and security obligations by including consent data during the unification process, with automatic data refresh.
Engage on their terms
Deliver real-time journeys
Craft real-time journeys that are always contextually relevant and can be optimised via A/B testing.
AI-enhanced customer engagement
Using AI-driven channel selection, you’ll deliver personalised experiences to customers with the right message at the right time.
Nurture and share leads
Give your sellers scored, qualified leads and measure the succcess of your pipeline using prebuilt analytics dashboards.
Find customers where they are
Use prebuilt digital channels including SMS, email and push notifications to engage customers, then seamlessly add custom channels.
Boost your productivity
Gain faster insight
Use individual profile summaries – built by Copilot – to quickly understand customer atttibutes.
Streamline targeting
Describe your target audience in your own words and let Copilot build customer segments quickly and easily.
Customise content in seconds
Copilot helps you generate tailored content, branded emails and engaging images for any audience segment.
Create journeys easily
Define your business goals, target audience and desired flow, and let Copilot create journeys in real time.
See how we transformed Element’s customer retention
With Dynamics 365 Customer Insights and AI, Element could:
- Assign work more effectively
- Mitigate churn
- Discover more about their customers
Case studies
Staffordshire University
Industry leading insight into student engagement
Southern Coop
Delivering an 88% increase in engaged, contactable customers in under a year
Pizza Hut
Identify customer base and create a personalised experience
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Intelligent data
Data is at the heart of everything we do, bringing together data science and analytics to turn your data into powerful insights that deliver real, measurable business value.
Transformational CRM
Your needs are our needs – which is why we take an audience-first approach, getting to know your customers and what makes them tick, so we can create bespoke CRM strategies.
Marketing technology
Our consultants use a measured approach to deliver campaigns that are powered by data, so you can always react rapidly to ever-changing circumstances.
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